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Turnkey online reputation management

24/7 monitoring
maps and feedback
SERM in search
4.9★
rating after work
SERM
negativity is displaced
7+
days for a quick landing page launch
We create a trusted brand image in search, on feedback, maps and in social networks. We displace the negative, enhance the positive, and make sure that the customer who Googles you sees what you want.
View formats→ Get an audit for free
the problem

What happens when reputation is not managed

85% of people read reviews before buying. One negative result in the TOP search results can cost dozens of lost customers per day — and you won't know about it.
😡

Negativity lives for years

A bad review or scandalous article gets into the index and remains in the TOP for many months, continuing to scare away customers.
📉

Rating drops imperceptibly

Google Maps and 2gis competitors have been intercepting customers since 4.8, while your rating stands at 3.4 without a single review.
🔥

The crisis is spreading without reaction

One unscrupulous customer in social networks or a forum can start a chain reaction in 24 hours — without monitoring, you will be the last to know.
🕳

Information vacuum

When nothing was found about the company, it's also bad. Empty brand search results cause distrust and the question:"are they even normal?"
before / after

How the picture changes after working with reputation

 
❌ Before work

What the client sees now

Negative reviews On the 1st Google page by brand name
Rating 3.2 on Google Maps — no answers from the company
An old scandalous article in the TOP 5 on request"[brand] reviews"
Negative feedback on the forum — no reaction for several months
Empty company profile without description and photo
Social networks with complaints without response — publicly
✅ After work

What the client sees in 3-6 months

TOP 10 by brand — expert articles, profiles, positive publications
4.7+ rating on Google Maps with live reviews from the company
The old negative is pushed to the 3rd page of the search
The system of rapid response to new mentions
Completed profiles with photos, descriptions, and up-to-date data
Negativity in social media is processed within 24 hours
platforms

Where the brand's reputation is formed

We work with all sites where a potential client can find information about the company — before the first contact with you.
🔍

Google / Yandex

Brand recognition,"reviews","complaints" — we replace the negative with positive content
🗺

Google Maps / 2GIS

Rating, reviews, reviews, photos, company description and current information

Responses

Flamp, Zoon, Trustpilot, Otzovik — monitoring, responding, and building positivity
💬

Forums and Q&A

Thematic forums, Reddit, Quora, reviews Mail.ru -neutralizing negativity
📱

Social Networks

instagram, Facebook, Telegram — comments, complaints, negative reposts
📰

Mass media and news

Placement of expert materials, PR publications, neutralization of negative articles
🛒

Marketplaces

Rozetka, Prom, Amazon — work with reviews on product platforms
📲

App Store / Google Play

App reviews, rating, responses — if you have a mobile product
how we work

How to work with reputation

System work, not a one-time"put out a fire". Each stage is transparent: you know what is being done, why, and when to expect results.
01

Reputation audit

Full scan of mentions: search engines, maps, feedback, forums, social networks. Threat map-where there is negativity, there it is significant, which the client sees according to brand queries right now.
output analysis mention map tonality
02

Strategy and priorities

based on the audit, we form a plan: which sites are in the first place, what content are we creating, where are we working with answers, what are we displacing. Clear KPIs: rating, negative positions, coverage of positive content.
work plan KPI dates by stages
03

Monitoring settings

Enabling a real-time reference system for new mentions. Warnings when new negativity appears — we react before it has time to spread.
Brand Analytics Mention Google Alerts
04

Working with reviews and maps

Responding to negativity professionally and humanely. We motivate loyal customers to leave feedback. Optimize the profiles on the maps: description, photos, categories, working hours.
responses Google Maps 2GIS rating
05

Creating reputational content

Media articles, expert columns, profiles on reputable platforms, publications on industry websites. All content is optimized for search engine promotion based on brand queries.
articles profiles PR SEO
06

SERM: promotion in search

SEO-promotion of positive materials for brand queries. Over time, they occupy the TOP 10, pushing negativity onto the 2nd and 3rd search pages, where almost no one sees it.
positions displacement link building
07

Monthly report

The dynamics of mentions, changes in negative positions, ratings on sites, completed work and the plan for the next month. It is transparent-without water and"work is underway".
report dynamics next steps
prices

Formats and cost

The cost depends on the amount of negative content, the competitiveness of the niche and the desired coverage. We start with an audit — then we name the exact price.
01

Express audit

We check the issue, cards, feedback, and social networks. Threat map and list of priority actions
$200 / one-time
output analysis
mention map
priority plan
02

Reviews and maps

Monitoring and working with Google Maps, 2gis, and basic responses. Reviews and rating growth
from $300/month
3-5 sites
responses to reviews
growth strategy
03

SERM output

Create and promote content to displace negativity from the TOP 10 brand queries.
from $600/month
2-4 items/month
SEO promotion
working with ad platforms
04

24/7 monitoring

Constant monitoring of new mentions and prompt response to negativity.
from $250/ month
all ad platforms
notifications
weekly report
05

Reputation of the person

Managing the reputation of an entrepreneur, expert, or top manager in search and social media.
from $700/ month
personal brand
expert content
social networks and mass media
06

Turnkey ORM

Full range: monitoring, maps, feedback, SERM, content, social media and crisis management.
from $1200/month
all directions
anti-crisis
monthly report
cases

Who needs a reputation job

ORM is relevant for any business where the customer googles the name before making a decision. This is almost any business.
case 01

Medical Clinic

in the search results for" [name of] review" is a forum thread with a negative 2021. New patients find her first.
→ Replaced in 4 months, rating on Google Maps increased from 3.8 to 4.7
case 02

Developer

A wave of negativity in social networks after the delay in the delivery of the object. Complaints are spreading, and stopwords are multiplying in the search.
→ Anti-crisis strategy, working out each mention within 48 hours
case 03

Restaurant / HoReCa

Rating 3.4 on Google Maps, 40+ negative reviews without a review. A competitor with 4.9 intercepts traffic.
→ Rating 4.6 For 3 months, systematic work with reviews
case 04

Online store

on hotline and rozetka — a series of low ratings without a review. The buyers see 2.9 and approach the competitor.
→ Reviews, dealing with unscrupulous clients, rating 4.4+
case 05

IT company / SaaS

there are several old negative reviews on g2 and Capterra with no reaction. Potential b2b clients see them when comparing them.
→Reactivation of voluntary clients, building positive feedback
case 06

Entrepreneur / expert

an old article with inaccuracies appears by name in the search. It affects the credibility of the personal brand and the sale of courses.
→ Expert content pushed the article to page 3 in 5 months
results

What changes after working with reputation

Reputation is a measurable asset. We work with specific numbers: ratings, positions in search results, coverage of positive content. Each month, it reports on numbers, not on"work in progress."
+1.4★
average rating growth on maps for 3 months
80%
negative results are eliminated in 6 months
more positive mentions in the first quarter
24h
reaction time to a new negative during monitoring
included

What is included in the work

Reputation management is not the same thing, but a continuous process of monitoring, creating content, working with sites, and reporting.
01

Audit and threat map

Full scan of all sites, tone of mentions, priority list of actions.
02

Ad platform strategy

Individual action plan for each platform with KPIs, deadlines, and responsible actions.
03

Real-time monitoring

Professional tracking tools: notifications of new negativity within hours.
04

Working with maps and feedback

Reviews, strategy for building positive reviews, optimization of company profiles.
05

Content creation

Articles, profiles, publications, and press releases for brand promotion.
06

SEO-positive promotion

Link building and optimization of reputational materials for growth in search results.
07

Crisis response

Strategy and prompt response to a wave of negativity — so that the situation does not get out of control.
08

Monthly report

The full picture: positions, ratings, coverage, the dynamics of mentions and the plan for the next month.
honestly

Cannot be deleted, but it can be made invisible

we do not recommend physically deleting reviews from independent platforms — this is insignificant and in most cases impossible. Our approach is to take the TOP 10 search results for your brand with positive and neutral content so that the negative goes where 95% of users never go - to the 2nd and 3rd search pages.
faq

Frequently asked questions

 
How long will the first result take?
Working with maps and responses to reviews is effective in 2-4 weeks. Growth rating-6-12 weeks. Displacement of negativity from the TOP of the search — 3-6 months. We are naming real dates, not devouring miracles.
Is it possible to delete a negative review from Google?
Only if it violates Google's policy: spam, inappropriate content, conflict of interest. In other cases, no. That is why we are working with a strategy of displacement, and not with searches to remove.
what to do in case of a reputational crisis right now?
Write to us as soon as possible. Starting with an emergency audit and an anti-crisis plan. The reaction rate is critical-negativity spreads exponentially in the first 24-48 hours.
Do you work with an individual's reputation?
Yes. We manage the reputation of entrepreneurs, experts, top managers and public figures. The format and tools are different from working with a company, but the logic is the same.
How do you account for your work?
Monthly report: screenshots of the issue, the dynamics of ratings on the sites, new mentions, completed work and the plan for the next month. No vague"work in progress."
Is ORM suitable for a small local business?
Yes, and it is especially relevant — local search and maps are critical for cafes, clinics, salons and shops. One competitor with a rating of 4.9 versus your 3.5 intercepts most of the local traffic.
free audit

Do you want to know what customers are currently seeing about you in search results?

We will conduct an express reputation audit for free: we will check the issue, cards and key responses - and show the real picture.
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