We create a trusted brand image in search, on feedback, maps and in social networks. We displace the negative, enhance the positive, and make sure that the customer who Googles you sees what you want.
85% of people read reviews before buying. One negative result in the TOP search results can cost dozens of lost customers per day — and you won't know about it.
😡
Negativity lives for years
A bad review or scandalous article gets into the index and remains in the TOP for many months, continuing to scare away customers.
📉
Rating drops imperceptibly
Google Maps and 2gis competitors have been intercepting customers since 4.8, while your rating stands at 3.4 without a single review.
🔥
The crisis is spreading without reaction
One unscrupulous customer in social networks or a forum can start a chain reaction in 24 hours — without monitoring, you will be the last to know.
🕳
Information vacuum
When nothing was found about the company, it's also bad. Empty brand search results cause distrust and the question:"are they even normal?"
before / after
How the picture changes after working with reputation
❌ Before work
What the client sees now
✕Negative reviews On the 1st Google page by brand name
✕Rating 3.2 on Google Maps — no answers from the company
✕An old scandalous article in the TOP 5 on request"[brand] reviews"
✕Negative feedback on the forum — no reaction for several months
✕Empty company profile without description and photo
✕Social networks with complaints without response — publicly
✅ After work
What the client sees in 3-6 months
✓TOP 10 by brand — expert articles, profiles, positive publications
✓4.7+ rating on Google Maps with live reviews from the company
✓The old negative is pushed to the 3rd page of the search
✓The system of rapid response to new mentions
✓Completed profiles with photos, descriptions, and up-to-date data
✓Negativity in social media is processed within 24 hours
platforms
Where the brand's reputation is formed
We work with all sites where a potential client can find information about the company — before the first contact with you.
🔍
Google / Yandex
Brand recognition,"reviews","complaints" — we replace the negative with positive content
🗺
Google Maps / 2GIS
Rating, reviews, reviews, photos, company description and current information
⭐
Responses
Flamp, Zoon, Trustpilot, Otzovik — monitoring, responding, and building positivity
Placement of expert materials, PR publications, neutralization of negative articles
🛒
Marketplaces
Rozetka, Prom, Amazon — work with reviews on product platforms
📲
App Store / Google Play
App reviews, rating, responses — if you have a mobile product
how we work
How to work with reputation
System work, not a one-time"put out a fire". Each stage is transparent: you know what is being done, why, and when to expect results.
01
Reputation audit
Full scan of mentions: search engines, maps, feedback, forums, social networks. Threat map-where there is negativity, there it is significant, which the client sees according to brand queries right now.
output analysismention maptonality
02
Strategy and priorities
based on the audit, we form a plan: which sites are in the first place, what content are we creating, where are we working with answers, what are we displacing. Clear KPIs: rating, negative positions, coverage of positive content.
work planKPIdates by stages
03
Monitoring settings
Enabling a real-time reference system for new mentions. Warnings when new negativity appears — we react before it has time to spread.
Brand AnalyticsMentionGoogle Alerts
04
Working with reviews and maps
Responding to negativity professionally and humanely. We motivate loyal customers to leave feedback. Optimize the profiles on the maps: description, photos, categories, working hours.
responsesGoogle Maps2GISrating
05
Creating reputational content
Media articles, expert columns, profiles on reputable platforms, publications on industry websites. All content is optimized for search engine promotion based on brand queries.
articlesprofilesPRSEO
06
SERM: promotion in search
SEO-promotion of positive materials for brand queries. Over time, they occupy the TOP 10, pushing negativity onto the 2nd and 3rd search pages, where almost no one sees it.
positionsdisplacementlink building
07
Monthly report
The dynamics of mentions, changes in negative positions, ratings on sites, completed work and the plan for the next month. It is transparent-without water and"work is underway".
reportdynamicsnext steps
prices
Formats and cost
The cost depends on the amount of negative content, the competitiveness of the niche and the desired coverage. We start with an audit — then we name the exact price.
01
Express audit
We check the issue, cards, feedback, and social networks. Threat map and list of priority actions
$200 / one-time
output analysis
mention map
priority plan
02
Reviews and maps
Monitoring and working with Google Maps, 2gis, and basic responses. Reviews and rating growth
from $300/month
3-5 sites
responses to reviews
growth strategy
03
SERM output
Create and promote content to displace negativity from the TOP 10 brand queries.
from $600/month
2-4 items/month
SEO promotion
working with ad platforms
04
24/7 monitoring
Constant monitoring of new mentions and prompt response to negativity.
from $250/ month
all ad platforms
notifications
weekly report
05
Reputation of the person
Managing the reputation of an entrepreneur, expert, or top manager in search and social media.
from $700/ month
personal brand
expert content
social networks and mass media
06
Turnkey ORM
Full range: monitoring, maps, feedback, SERM, content, social media and crisis management.
from $1200/month
all directions
anti-crisis
monthly report
cases
Who needs a reputation job
ORM is relevant for any business where the customer googles the name before making a decision. This is almost any business.
case 01
Medical Clinic
in the search results for" [name of] review" is a forum thread with a negative 2021. New patients find her first.
→ Replaced in 4 months, rating on Google Maps increased from 3.8 to 4.7
case 02
Developer
A wave of negativity in social networks after the delay in the delivery of the object. Complaints are spreading, and stopwords are multiplying in the search.
→ Anti-crisis strategy, working out each mention within 48 hours
case 03
Restaurant / HoReCa
Rating 3.4 on Google Maps, 40+ negative reviews without a review. A competitor with 4.9 intercepts traffic.
→ Rating 4.6 For 3 months, systematic work with reviews
case 04
Online store
on hotline and rozetka — a series of low ratings without a review. The buyers see 2.9 and approach the competitor.
→ Reviews, dealing with unscrupulous clients, rating 4.4+
case 05
IT company / SaaS
there are several old negative reviews on g2 and Capterra with no reaction. Potential b2b clients see them when comparing them.
→Reactivation of voluntary clients, building positive feedback
case 06
Entrepreneur / expert
an old article with inaccuracies appears by name in the search. It affects the credibility of the personal brand and the sale of courses.
→ Expert content pushed the article to page 3 in 5 months
results
What changes after working with reputation
Reputation is a measurable asset. We work with specific numbers: ratings, positions in search results, coverage of positive content. Each month, it reports on numbers, not on"work in progress."
+1.4★
average rating growth on maps for 3 months
80%
negative results are eliminated in 6 months
3×
more positive mentions in the first quarter
24h
reaction time to a new negative during monitoring
included
What is included in the work
Reputation management is not the same thing, but a continuous process of monitoring, creating content, working with sites, and reporting.
01
Audit and threat map
Full scan of all sites, tone of mentions, priority list of actions.
02
Ad platform strategy
Individual action plan for each platform with KPIs, deadlines, and responsible actions.
03
Real-time monitoring
Professional tracking tools: notifications of new negativity within hours.
04
Working with maps and feedback
Reviews, strategy for building positive reviews, optimization of company profiles.
05
Content creation
Articles, profiles, publications, and press releases for brand promotion.
06
SEO-positive promotion
Link building and optimization of reputational materials for growth in search results.
07
Crisis response
Strategy and prompt response to a wave of negativity — so that the situation does not get out of control.
08
Monthly report
The full picture: positions, ratings, coverage, the dynamics of mentions and the plan for the next month.
honestly
Cannot be deleted, but it can be made invisible
we do not recommend physically deleting reviews from independent platforms — this is insignificant and in most cases impossible. Our approach is to take the TOP 10 search results for your brand with positive and neutral content so that the negative goes where 95% of users never go - to the 2nd and 3rd search pages.
faq
Frequently asked questions
How long will the first result take?
Working with maps and responses to reviews is effective in 2-4 weeks. Growth rating-6-12 weeks. Displacement of negativity from the TOP of the search — 3-6 months. We are naming real dates, not devouring miracles.
Is it possible to delete a negative review from Google?
Only if it violates Google's policy: spam, inappropriate content, conflict of interest. In other cases, no. That is why we are working with a strategy of displacement, and not with searches to remove.
what to do in case of a reputational crisis right now?
Write to us as soon as possible. Starting with an emergency audit and an anti-crisis plan. The reaction rate is critical-negativity spreads exponentially in the first 24-48 hours.
Do you work with an individual's reputation?
Yes. We manage the reputation of entrepreneurs, experts, top managers and public figures. The format and tools are different from working with a company, but the logic is the same.
How do you account for your work?
Monthly report: screenshots of the issue, the dynamics of ratings on the sites, new mentions, completed work and the plan for the next month. No vague"work in progress."
Is ORM suitable for a small local business?
Yes, and it is especially relevant — local search and maps are critical for cafes, clinics, salons and shops. One competitor with a rating of 4.9 versus your 3.5 intercepts most of the local traffic.
free audit
Do you want to know what customers are currently seeing about you in search results?
We will conduct an express reputation audit for free: we will check the issue, cards and key responses - and show the real picture.