Search engines evaluate a website as a whole, so SEO is not a single task but a chain of four links. You can buy links alone or articles alone, but results will always be capped by the weakest link in the chain.
Remove one link and the rest work at half strength. Great copy on pages blocked from indexing will never be seen. Links pointing to a page that doesn’t match the query won’t keep it in the top results. And without keyword research, content is written blindly: articles attract traffic from searches that never turn into customers.
The budget isn’t defined by the number of pages in the contract but by how much work it takes to catch up with competitors in search. The main factors:
For reference, see the pricing block: from $400 a month for a small website, $700 for a corporate site and regional growth, $1200 for online stores and competitive niches. We confirm the exact scope and price after the audit.
The technical foundation and analytics are not the place to cut costs. Cheap packages often boil down to buying links without fixing errors: the money is spent, and the site risks a search penalty.
Rankings are a convenient but misleading metric. You can take first place for a query almost nobody searches for and not win a single customer. That’s why our main metric is leads and calls from organic search, while rankings and traffic help explain why those numbers are growing or standing still.
The monthly report answers three questions: what was done this month, what changed in search, and what comes next — with a short explanation of why those tasks were chosen.
What to look at first as a client: